Undergraduate Catalog 2021-2022 
  
    May 03, 2024  
Undergraduate Catalog 2021-2022
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BUS 485 - Global Business Strategies


Credits: 3

In this course students learn to assess corporate strategy and to develop corporate strategy for transnational’s, 101 multinationals and other global corporate entities. Through lecture, reading, case study, and activities, students analyze corporate functions such as marketing, operations, human resource management and finance to learn to successfully manage these functions in a foreign setting. Geopolitical, macroeconomic, and market trends are probed for their effect on firm strategy. Thus students learn to effectively analyze that strategy and to forecast the immediate effect and global impact of large-scale forces.

Prerequisites: “C” or better in BUS 331 .



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